LIVESTREAM PLATFORM TWITCH MUSIC BOOMS DURING COVID-19
Since the COVID-19 pandemic began and lockdowns started, Twitch has been bombarded with traffic to their platform. With all live performances suspended, and Twitch being here to provide a new platform, this is seen as tremendous news to all the artists and organizations within the EDM community.
Before diving into channel-specific Twitch insight, let’s take a look at the insane increase of viewers the “Music” category experienced
As seen above prior to the COVID-19 lockdowns, Twitch Music struggled, snagging only a small fraction of the site’s viewership. Fast forward to March 2020, the Music category not only sees dramatic growth in viewership but as well as in channels made. More specifically, they only received an average of 7000 viewers and 400 channels in February 2020. March 2020 the viewer count jumps to 14000 along with an increase in channels made hitting 550. Through the remainder of 2020, Twitch Music grew a whopping 220%.
Taking a look at Monstercat’s channel progression, 2020 was an extremely well year for the organization.
What does this mean for the music industry?
The sky’s the limit! Initially, live-streaming on Twitch was dominated by the gaming industry. Twitch’s continual growth and the addition of the “Music” category produce endless opportunities to showcase your talent! The interactive and diverse community involved all bring out the joys of streaming.
Fun Fact: All EDM channels obtain a 22% increase in viewer count on the weekend.
What needs to be seen is whether the big jump of viewers remains resilient. Slowly, EDM festivals are beginning to prepare their comeback in 2021, but these numbers from the Twitch community display just how much unity live-streaming can provide. All in all, I am a huge fan of live DJ sets performed on Twitch. Whether it is at the gym, at home, at work, I jam out to them… there’s something quite enjoyable when listening to a mix while interacting with all EDM lovers who join
You can check out all Twitch Music performers here